Summary of comments regarding NCSSM keychain fundraiser

Chris Rake crake at austin.rr.com
Sat Mar 4 16:18:58 EST 2006


Thanks everyone for the feedback.  Here's a summary of all of the feedback I 
received:

In general:

- The design was well-received, though those who were at the school before 
the windows were made were lost as to what the design was.
- There is interest in something based on the burning diaper.  Though I 
believe that logo is not actively promoted by the school.
- There is interest in Unicorn-based designs
- There's frustration with the existing online store's offerings
- There is great concern that funds raised are to be restricted for student 
programs
- Keychains aren't for everyone, there's interest in well-designed T-shirts 
and sweatshirts.

Specific to this design
- Theres a line at about $10.  Higher price points follow more of a "PBS" 
model where you donate some money and get something as a gift.
- 40%-60% profit on fundraisers is typical.
- There were some questions on the material cost.  I listed $6 on the 
website, but this was rounded from $5.60.  This includes the die fees 
amortized across 300 keychains (almost $1 each) and bulk shipping from 
overseas ($.50 each).  I'm fairly confident that for 2" die-stamp, nickel 
plate, 16-color enamel, with epoxy coating this is a fairly good cost.  Also 
these are relatively low volumes, which keeps it a little high.

What I am probably going to do is give this a try at $10/each with a small 
S/H fee.  If it goes well, it should raise over $1000.  I need to get the 
details on which fund I should be using (I'm thinking the Hurd fund, which 
is restricted to residential programs) and then get the product on-order.

I'll keep people posted as to the progress.

+Chris

----- Original Message ----- 
From: "Kyle Barger" <kyle at barks.org>
To: "patricia bennett" <pbennett50 at hotmail.com>
Cc: <alumni at ncssm.net>
Sent: Friday, March 03, 2006 2:56 PM
Subject: RE: alumni Digest, Vol 30, Issue 2


> Patricia Bennett wrote:
>> . . . a sweatshirt with a hood, a tee shirt, a long sleeved shirt,
>> etc with some cool Ncssm logo on it and the colors . . .
>
> Yeah, I might go for something like that too.  FWIW, because I know you
> were all dying for my opinion, I don't like any of the logo choices
> available at the online store linked off of the NCSSM web site.
> (Primarily because none of them are identifiable to the non-NCSSM person.)
>
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